Can you imagine a better stage to disseminate the BENEFIT-Med advances than the Conference of the ‘International Seed Science Society’? The international research community working on seed science and technology was hosted at the Sorbonne Université in Paris (France), from 3 to 7 July 2023 (https://isss2023.sciencesconf.org/). The French PI of BENEFIT-Med, Loїc Rajjou was among the organizers of this wonderful Conference. The Team of the University of Pavia had a great time: intense scientific discussions and networking activities … new challenging ideas to share with the BENEFIT-Med Collegues.